Here's the headline: Retail sales drop for 6th straight month
Here's the Sub Head: Slump is the longest in at least four decades.
Pretty dire huh? Ready to cut your wrists yet?
Don't give up hope yet though, buried deep in the article is this: Of the $9.4B drop in sales between November and December, just over half was due to the plunge in gas prices, which pushed gas sales down by $4.9B, or 15.9%.
So, rather than going with a headline that says something like "Retail Sales Drop Driven by Falling Gas Prices", which would be true, instead they go with the end of the world scenario.
Never mind that six months ago gas prices were at an all time high and people were ready to go through the village with torches and pitchforks to hunt down oil executives, or that the real drop in retail sales is more like under 2.4%, let's REALLY scare the crap out of people with our headlines!
People are frightened about their economic future and that's understandable, but it would really help if the fourth estate would step up to the bar and start trying to make things better rather than worse. All they have to do is start reporting the news rather than trying to sell it with supermarket tabloid headlines.
read the article here